Branding & Packaging

Evercrop is a prominent player in the agricultural industry, specializing in the production and distribution of high-quality jute seeds, hybrid maize, and paddy seeds. It was established with a vision to revolutionize agriculture by providing farmers with superior-quality seeds. The company primarily focuses on three core product lines: jute seeds, hybrid maize, and paddy seeds. Over the years, it has expanded its reach and reputation, becoming a trusted name among farmers across regions .

A businessman based out of Delhi , has been in this agricultural sector for a long time. When he approached Expand Buzz , he had a basic package for his product. He wanted to set a new identity with a unique new package but something the farmers could relate to. The unique part was that the packaging was designed with numbers so that it becomes easy for the farmers to recall and remember .

OUR ROLE

RESERACH
CONCEPTUALIZATION
PRODUCT PACKAGING
ICON DESIGN
Branding
Marketing Colleterols

Challenge

The client noticed a significant increase in the replication of their packaging designs by competitors, which raised concerns about brand integrity and, ultimately, sales impact. Then they approached our design team seeking solutions to protect their unique design elements and regain market exclusivity.

Client’s packaging designs had a limited range of variation, making it easier for competitors to mimic them. This lack of diversity in design elements made it easier for competitors to create similar-looking packaging. Our dedicated team revitalized the packaging, infusing it with a fresh and professional new look characterized by unique and innovative design elements.

Our design team worked closely with our client to create new and diverse packaging designs that maintained the brand identity while making replication more difficult.

Our Approch

As it was a package design project,
we first started with the elements that
we would be highlighting.

The design team conducted thorough market research to identify the most suitable texture that would resonate with both the brand’s values and the target audience.

The unique triangle texture created a strong visual and tactile identity for Evercrop, making its products easily distinguishable in the market.

Customers began associating the texture with quality, innovation, and sustainability, aligning with the brand’s core values which led to an increase of brand recognition as a result of the distinctive texture, leading to a lasting impact on the brand’s market presence.

Our team employs a bilingual approach, seamlessly incorporating both Hindi and English, to facilitate clear and comprehensive communication with the local populace.

We meticulously highlighted the logo, justified the choice of brand colors, and presented a plenty of diverse options to ensure that our brand connects with the local audience.

It was applied consistently across the brand’s entire product range.They are also considering extending this approach to their digital presence, ensuring a consistent brand experience across all touchpoints.